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How to look for the perfect blog niche

How to look for the perfect blog niche

Sometimes, it so happens that you’re browsing around on Pinterest and something amazing catches your eye. You follow the link and find yourself in the midst of a beautiful blog that looks…well, just incredible. You are suddenly hit by a confusing mess of emotions – three-quarters of daydreaming, one-eighths of “I can do it too!” and one-eighths of jealousy. To be honest, creating a fantastic blog requires a fantastic amount of planning and hardworking – starting from the researching, writing, editing, publishing the blog posts to use high-quality images to replying to comments (well, that comes much later).

What’s important in your blogging career is the amount of time and effort you are actually willing to spend on your creation. Is it a money-making dream or just a hobby? If you’re looking forward to creating the blog of your dreams, well, you should know what you’re blogging about – or the “niche”. Your niche will decide the type of posts you will be posting, the style of writing, the length… et al.

Some common niches include

  • Health and Fitness

  • Makeup and Beauty

  • Spirituality

  • Music

  • Literature (any language)

  • Blogging (like WTD)

  • Interior Decor

  • Food and Cuisine

  • Travel

  • Cooking

  • Celebrity Gossip

  • Personal

  • Personal Development

  • Sports

  • Pets

  • Politics

Simply speaking, you can blog about anything you want to, as long as you love the niche, have lots to talk about it and is actually useful to people. If you plan to earn money from your blog, you need to put in some extra effort. If you blog about something just because it’s the trend, your blog will soon fall apart, and that’s bad. You need to consider a lot of things when you’re signing up on a blogging platform, and keep at it to taste success (that means, subscribers, likes, comments and shares).

So, how do you take the step to a successful blogging career?

  • Question No. 1 – What’s your passion?

Sub-question No. 1 – Can you talk a lot, like, a lot about it?

Your niche shouldn’t be something that is the current trend on social media. Your passion keeps up your motivation, retains your interest in your work, perks up your hope and helps honing your skills. Create a list of things that you love, are passionate about and are the best at. Find your talent and make that the inspiration behind your blog – it can be painting, writing, DIY art and craft, photography, composing music… anything. Also, figure who you are as a person? Are you a college student with an extremely social life, or are you the more introverted kind? Are you a parent, or an animal-parent? Are you the fashionista or the makeup-lover? Are you good with plants and flowers? What’s your profession?

Example – I am a university student with a limited social life, but I love reading books. So, I could start by sharing my opinion on books that I’ve read on a blog, which can help other booklovers (and maybe start a conversation). Sounds clichéd, but it’s up to you to ignite the spark.

Tip – Remember that if you don’t care about your niche, your readers most certainly won’t either.

  • Question No. 2 – Who’s your audience?

Sub-question No. 2 – Who should read your posts?

Every blog targets a certain kind of audience. For example, a new-mom blog will target new parents (because fathers are important) and give you all kinds of information and tips right from pregnancy up till when your child is ready to go to school (or maybe even after that). A pet-care blog will cater to animals (be it dogs, cats, birds or even fish), and tell you everything that you need to know about taking care of them. Ask yourself these questions –

  1. Is this blog for men, women, or for both?

  2. What’s the targeted age group?

  3. Are you offering advice, creative ideas, easy-to-cook recipes for beginners, a good laugh or motivation?

Example – If you’re planning to start a fashion and beauty blog for women, you’re targeting females between the ages of fifteen to middle age (or you could keep the age gap narrower, depending upon your content). You can offer advice on what dressing styles suit which body shape, or what are the hot colours for the season or how you could tweak a certain accessory to give a whole new look to your style?

Tip – If you want to run a business, you are going to need subscribers for your blog.

  • Question No. 3 – What new can you bring to the table?

Sub-question No. 4 – What’s your USP?

Always ask yourself – how will my readers benefit from this? Your aim in blogging is to curate useful and relevant content, and for that you need to be comfortable with the genre (your niche). Your posts should be of an appropriate length – anything between 500 words to 4000 words – but, try to keep the word count from anywhere between 1500-2400 words for the best effect.

  • Question No. 4 – Is it profitable?

Sub-question No. 4 – Will your blog make money?

If you wish to make money from your blog, you need to see if your content is actually money-worthy. For this, know that you should be able to churn out article after article on your blog niche – without compromising on quality. Target their challenges, concerns and fears and use that as a focus point to answer their questions and cater to their needs. To begin with, you need to consider a few points before you can actually venture on an ecommerce website from your blog –

  1. Your resources, such as money, other contributors and content

  2. Advertisers

  3. CPA offers and affiliate programmes

  4. The rate of competition from other bloggers in your particular niche

Example – If you want your blog to be a raging success, you need to work on increasing your blog networks and promotion.

  • Question No. 5 – Can you create a happy place for your followers?

Sub-question No. 5 – Creating a blog is not just for the money and fame, you are also gaining followers and subscribers. This blogging community will be your greatest source of support when your traffic is slow. You can promote on your work on all kinds of social media such as

  1. Facebook

  2. Pinterest

  3. Instagram

  4. LinkedIn

  5. WordPress/Blogger/Tumblr communities

  6. Newsletters

  7. Email marketing

Here are some things to keep in mind when in a blogging community –

  1. Ask lots of questions to your followers and see what they are looking for on your blog.

  2. Encourage healthy debates and discussions on your blog content

  3. Don’t beg for more followers. If someone likes your content, they will follow you. Also, don’t fall into the follow-for-follow culture.

  4. If you feel that you’re running out of ideas, take help from your fellow bloggers and ask them to contribute. Your other followers will enjoy the change of style and tone, or you could also go for freelancers or guest posting.



Looking for the perfect blog niche is easy enough, but the real trick is to maintain the magic. Blogs are created every day, but only a few make it to the top. Maintain your focus and work on your content curate, and keep a lookout for what’s trending in your particular blog niche. Follow your passion wholeheartedly, and you’ll soon be the proud owner of a successful blog.


Author Bio:
I am Emily Connor, 26 year old psychology student, and a content contributor at Dissertation Writing Services Service provider and my interests range from productivity, inspiration to reading anything motivational over the internet. I am also a freelance CV consultant with CV Writers UK